We find why your views aren't becoming sales.

Transcript: Wistia audit walkthrough

Picture this, a hundred and sixty thousand followers across two platforms, more than ten million views monthly, and the revenue is nowhere near where it should be. Julianne is an amazing biomedical engineering creator that worked with me. And the reason of why she was looking for help is because she getting a lot of brand deals, but they're very inconsistent, and she wanted to monetize her audience with her own product. And what we noticed straight away is that her numbers are really healthy.

She grew with this account in one year and a half, and as you can see, her content goes viral quite often. And when I looked at the numbers, she was getting amazing numbers for profile views. She was getting more than a hundred and twenty thousand profile views a month. The problem was not the content.

The content was doing its job very well, if I might say. The problem was that the conversion rate between profile views and link clicks was not where it should be. I noticed that she was losing a lot of people from profile view to link click, and when that happens, it's always because of your CTA. And this is the new CTA that she has been trying, split testing, have Q and As about the field, start here.

But this was her old CTA, have Q and As about biomedical engineering, start here. What I identified when I looked at the numbers was that her audience loved her but didn't love her because they had questions about biomedical engineering only. They had questions about engineering in general. And if we take a look at her profile in her link tree, she has the ultimate guide to biomedical engineering.

This has nine thousand lifetime link clicks. Nine thousand might look like a big number for a few of you, but it's abysmal compared to the fact that she was getting more than a hundred thousand profile views a month. So that clearly tells us that her audience loves her, but they are not interested in the ultimate guide to biomedical engineering. And then when we analyze the numbers, we realize that there was another big drop off from people that clicked to the link tree to the landing page.

So that tells us this is not the product people are looking for, at least not by her. They're looking for something else because her engagement was really strong. So we looked at the comments on her posts. We looked at what her DMs are asking.

And we came to the conclusion that people look up to her not because of biomedical engineering, but because she's an example of a student that graduated first class honors in a second language, which is a pretty impressive result. But also, she already landed her grad role, she's doing really well straight out of university.

And that's what people are really looking up to her. They are not interested in figuring out if biomedical engineering is for them. They are more interested in figuring out how to survive the engineering degree and get the result that Juliana got. And she, if you look at her old bio, she didn't even have first class honors. She just mentioned on a post and that was super viral and she got a lot of DMs from that. People are already telling you what you actually need to sell them. People are already telling you what they want from you.

But with a positioning work, we can look at everything that the data is telling us and align that so you have a more complete offer. That's what positioning is. That's what this entire audit does. We look at everything that you have and give you the offer that will convert.